HarvestFresh is owned and managed by the Thebe Investment Corporation (51%) and by the Maxted family (49%). 

The top management of the company is made up of the following board of directors:

• George Maxted
  • Founder of Harvestfresh Farms (Pty) Ltd.
  • CEO / Managing Director.
  • 28 years experience in fresh produce industry.
  • Graduated with B Compt and completed articles - KPMG.

• Tracey Maxted
  • Founder of Harvestfresh Farms (Pty) Ltd.
  • Technical Director.
  • 20 years experience in fresh produce industry.
  • Graduated with B Ed.

• Mokgethi Tshabalala
  
  • Part of Thebe Investment Corporation since 2011.
  • CEO of Thebe Foundation.
  • Director at Harvestfresh Farms (Pty) Ltd since 2018.

• Grathel Motau
  
  • Group Financial Director & Executive Director of Thebe.
  • Joined Harvestfresh Board in October 2020.
  • Chartered Accountant and holds a Master of Philosophy Degree in Development Finance from Stellenbosch University.

Our hands on management team at HarvestFresh continuously implement our company culture.  With the authority to take responsibility, they act quickly to rectify problems.  Important decisions are made timeously, thereby enhancing the vertically integrated growth of the company to achieve strategic objectives.  They not only have the business’ best interests at heart, but also care deeply for all employees, as they realise that everyone plays an important role in the success of the company.